I think the ad was great, it’s really not as big of a deal as people are making it. Remind me of the ad where they crushed pokemon on a bus into a gameboy. An iPad can do all the things the items in the hydraulic press can do. Creative and innovative art tends to offend.
This must be some sort of marketing logic for a beloved company to declare war on symbols of humanity and creativity and associate itself with destruction. This is so dark and ghoulish, an evil mockery of what modern screens have destroyed. It makes me want to throw away Apple products and swing an axe or climb a mountain but certainly not destroy the analog work and buy yet another screen to sit in front of.
You know me from the JMT forum. I am also a photographer and I do art shows, primarily from the photos taken from the high sierra.
Last weekend, at my art show, a tool told me that instead of buying a metal print from me, he will get it printed from BayPhoto. I asked him where he would get the original from - he said he can download it on the Internet from one of the apps. He presumably meant AI.
This ad is why this mindset exists. Steve Jobs wouldn't have let this ad run. Apple exists to support artists, not to "crush" them.
One of the few reasons I do art shows is a feeble protest against the AI clusterfuck. I have to field questions of if this is real or AI - people don't believe Thousand Island lake or Purple lake exists in real life or that alpenglow happens.
Every generation has their naysayers. Even Galen Rowell had to keep Velvia 25 slides and a loupe at his gallery to answer the tools of his generation that the colors are real.
I really hope AI doesn't win everything. Or maybe it will and we will become the human zombies of Wall-E.
The real scenes in the high Sierra can't ever be matched by AI or virtual reality or augmented reality, that is for certain! I
I'm amazed that someone would actually tell you that they were planning to steal your work at an art show. Unbelievable. I definitely miss the JMT. I have not been to the high Sierra in five years for various reasons, but I do still read the JMT groups from time to time.
I am headed back this year to hike Onion Valley to Cottonwood pass. I was supposed to hike it in the reverse direction last year, but Hurricane Hillary hit.
I sold these two metal prints at the art show. Very fulfilling explaining to them what these locations are.
I do meet some climbers, national park workers / rangers and people who laid the JMT in their youth at the art shows. Amazing to hear their stories! Some of these photos brings back a lot of good memories for them.
I have a Bishop Pass/South Lake permit for early September. Probably 50/50 chance of being able to make the trip. If I go, I'll probably exit Onion Valley. It's been harder to get on trail lately for me.
Good luck. The bridge is still out so exiting North lake may be hard. Perhaps early September is ok to wade through. I live in NorCal. Please LMK if you need any help.
I would be going southbound - Entering at South Lake, up over Bishop Pass and then exiting Onion Valley. I suspect the bridge will not be fixed for a while! I guess JMT thru hikers will have to divert over Piuite Pass and Bishop Pass.
It seems to have worked. Everyone is talking about it now. I agree Jobs would not have gone with that theme.
I think the ad was great, it’s really not as big of a deal as people are making it. Remind me of the ad where they crushed pokemon on a bus into a gameboy. An iPad can do all the things the items in the hydraulic press can do. Creative and innovative art tends to offend.
Do you do any art? :)
It's a powerful ad and I agree with your dystopian take on it.
Someone reversed the video ..this is brilliant!
https://twitter.com/rezawrecktion/status/1788211832936861950
The video in reverse gave me chills. Loved it.
Brilliant.
I'm pretty sure that guy is going to be receiving a lot of job offers imminently. Brilliant
This must be some sort of marketing logic for a beloved company to declare war on symbols of humanity and creativity and associate itself with destruction. This is so dark and ghoulish, an evil mockery of what modern screens have destroyed. It makes me want to throw away Apple products and swing an axe or climb a mountain but certainly not destroy the analog work and buy yet another screen to sit in front of.
I really thought it was a parody at first.
Ravi,
You know me from the JMT forum. I am also a photographer and I do art shows, primarily from the photos taken from the high sierra.
Last weekend, at my art show, a tool told me that instead of buying a metal print from me, he will get it printed from BayPhoto. I asked him where he would get the original from - he said he can download it on the Internet from one of the apps. He presumably meant AI.
This ad is why this mindset exists. Steve Jobs wouldn't have let this ad run. Apple exists to support artists, not to "crush" them.
One of the few reasons I do art shows is a feeble protest against the AI clusterfuck. I have to field questions of if this is real or AI - people don't believe Thousand Island lake or Purple lake exists in real life or that alpenglow happens.
Every generation has their naysayers. Even Galen Rowell had to keep Velvia 25 slides and a loupe at his gallery to answer the tools of his generation that the colors are real.
I really hope AI doesn't win everything. Or maybe it will and we will become the human zombies of Wall-E.
The real scenes in the high Sierra can't ever be matched by AI or virtual reality or augmented reality, that is for certain! I
I'm amazed that someone would actually tell you that they were planning to steal your work at an art show. Unbelievable. I definitely miss the JMT. I have not been to the high Sierra in five years for various reasons, but I do still read the JMT groups from time to time.
I am headed back this year to hike Onion Valley to Cottonwood pass. I was supposed to hike it in the reverse direction last year, but Hurricane Hillary hit.
I sold these two metal prints at the art show. Very fulfilling explaining to them what these locations are.
https://www.anands.net/warehouse-open-edition-prints/art_print_products/purple-lake-inlet?product_gallery=291786&product_id=6202524
https://www.anands.net/warehouse-open-edition-prints/art_print_products/thousand-island-outlet?product_gallery=292136&product_id=6215571
I do meet some climbers, national park workers / rangers and people who laid the JMT in their youth at the art shows. Amazing to hear their stories! Some of these photos brings back a lot of good memories for them.
I have a Bishop Pass/South Lake permit for early September. Probably 50/50 chance of being able to make the trip. If I go, I'll probably exit Onion Valley. It's been harder to get on trail lately for me.
Good luck. The bridge is still out so exiting North lake may be hard. Perhaps early September is ok to wade through. I live in NorCal. Please LMK if you need any help.
I would be going southbound - Entering at South Lake, up over Bishop Pass and then exiting Onion Valley. I suspect the bridge will not be fixed for a while! I guess JMT thru hikers will have to divert over Piuite Pass and Bishop Pass.
Makes sense. Ducy basin is one of my favorite campgrounds.
awful video